Daily Mirror - Audience and Industries

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1) What is the Daily Mirror's audience? List the key statistics here.

Age: 66% of readers are over 55 years old
Gender = 58% male, 42% female
Social Class: Predominantly C2,DE Readers. 

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?

The Gary Lineker story is about free speech and fairness, which interests Daily Mirror readers. It also criticises the government, which the paper’s audience often agrees with.

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

  • Entertainment – Dramatic headlines and celebrity stories.
  • Personal Identity – Supports working-class people.
  • Information – News about politics and scandals.
  • Social Interaction – Readers discuss stories with others.

    • 4) Why are print newspapers generally read by older audiences?

  • They grew up reading newspapers.
  • They prefer physical copies over online news.
  • They trust print news more than the internet.

    • 5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.

    • Big headlines make stories easy to read.
    • Emotional language makes stories feel important.
    • Images show people like Gary Lineker in a positive way and the government in a negative way.

    Industries

    1) What company owns the Daily Mirror and why are they struggling? 

  • Owned by Reach plc.
  • Struggling because print sales are dropping and more people read online for free.

    • 2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed?  

  • Editor: Alison Phillips.
  • Daily Mirror exposed Partygate – a scandal where the government held parties during COVID lockdowns while telling the public to stay home.

    • 3) What is the Daily Mirror's circulation? How many papers did the Daily Mirror used to sell back in the 1990s?

  • Now: About 300,000 copies a day.
  • 1990s: Over 2 million copies a day.

    • 4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?

  • More online articles and social media posts.
  • Daily Mirror website and app for mobile users.
  • Video content and interactive news.

    • 5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

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