OSP: Language and Representation blog tasks

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OSP: Language and Representation blog tasks

Work through the following tasks to cover the Language and Representation key concepts for our OSP CSPs:

Language

1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. 

Marcus Rashford's Instagram: Photos of games, charity work, family moments.
Kim Kardashian's website: Photos, beauty products, SKIMS links, blogs, videos.

2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media. 

Football posts highlighting his success and hard work.

3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media.
 
SKIMS product photos promote her clothing line.

4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?

Shares stories of free school meals and community support.

5) How does Kim Kardashian's website and social media promote other media products or websites using the Kardashian brand (e.g. Keeping Up With The Kardashians TV show)? 

Promotes interviews or magazine covers with family.

Representations

1) How does Marcus Rashford use different aspects of mise-en-scene (e.g. clothes/costume/ settings/locations) to create representations of himself on his website and social media? 

Football kits represent his profession and success and how he become what he is.

2) What examples can you find of website pages, social media posts or aspects of his brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question.

Football content shows dedication and achievement showing what he did to become what he is.

3) How does Marcus Rashford's online presence challenge stereotypes? Think about gender (masculinity), race/ethnicity, social class or football here. 

Challenges stereotypes of masculinity by showing kindness and emotion.

4)  What representation of celebrity is created by Kim Kardashian's website and social media? How are audience encouraged to view celebrity? 

Promotes hard work and success through businesses.

5) What gender stereotypes are reinforced or challenged in Kim Kardashian's online presence? 

Challenges stereotypes by showing women can be successful business leaders

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