new statement

For my media coursework, I am creating two 40-60 second advertisements for the health drink Naked. The target audience is young, active people who engage in outdoor activities and sports. I chose Naked because it’s known for its natural ingredients and refreshing flavours, which could also work with health-conscious people who seek both physical and mental energy boosts.

In the first advert, I will represent a relatable, middle-class teenager, aged 14-18, to appeal to the young/youth demographic. The character is shown in a park setting, feeling exhausted after physical activity. The setting includes diegetic sounds of a lively park, which shows the active environment. A handheld medium shot will emphasize the casual feel, showing the teenager pulling out a Naked drink for an instant energy boost.

To engage the target audience, I’ll use non-diegetic background music to keep energy levels high, combined with a voiceover that reinforces the drink’s benefit, "Fuel your adventure with Naked—Stay Energized!” This pairing of music and voiceover will appeal to the youth’s preference for energetic content.

I’ll edit with match-on-action shots to create an energetic montage of the character performing various physical activities, demonstrating the instant energy from the drink. By ending the advert with the character giving a thumbs-up, it conveys satisfaction and reinforces a new equilibrium (Todorov’s narrative theory).

For diversity, my characters will vary by gender and ethnicity across the two ads. This variety aligns with my aim to be inclusive, representing a broad, active youth demographic. By using relatable characters, I’m following Propp’s character theory of the “hero” and “helper” roles, with the Naked drink as the “helper” boosting the “hero” character’s energy and performance.