Introduction to OSP: Influencers blog tasks

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 Introduction to OSP: Influencers blog tasks



1) What years did YouTube, Twitter and Instagram launch?

  • YouTube: 2005
  • Twitter: 2006
  • Instagram: 2010

    • 2) What is the definition of an influencer?

    An influencer is someone who has a large following on social media and can affect people’s opinions or buying decisions.

    3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

    Kim Kardashian with hundreds of millions of followers.

    4) How big is the influencer industry according to the article?

    The influencer industry is worth billions of dollars and keeps growing.

    5) What are the problems associated with being an influencer?

    Influencers often face stress, hate comments, privacy issues, and pressure to stay popular.

    6) Why is it suggested that audiences actually like being sold products by influencers?

    People trust influencers because they seem relatable and honest, making their product recommendations feel more genuine.

    7) What representation of beauty is often found on Instagram or other influencer sites?

    Beauty on these platforms often shows unrealistic, perfect images, like flawless skin and slim bodies, which can create pressure for followers.

    8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

    Influencers can be positive because they inspire people and share helpful tips. However, they can also be negative by promoting unrealistic standards or encouraging overconsumption.

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