Pre-Production planning

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1)

Advert 1: "School Adventure"

  • school hallway
    • A busy school hallway. Students are walking, chatting, and rushing to their classes.
    • CAMERA MOVEMENT: Wide shot with a slow pan to capture the environment.
    • SOUND: noise of footsteps, lockers slamming, and quiet talking.
  • I  (looking tired) sits down on a bench, resting their head on their hand.
    • MAIN CHARACTER: "I can’t keep up today. I need a boost."
    • CAMERA MOVEMENT: Handheld, medium shot to create a casual feel of the environment.
  • I will reaches into their backpack and pulls out a health drink.
    • CAMERA MOVEMENT: Close-up, zoom in on the health drink as it’s taken out of the bag.
    • SOUND: The crisp sound of the bottle opening.
    • VOICEOVER: “Meet Naked—your perfect school day companion!”
  • MAIN CHARACTER drinks the health drink, smiling instantly as they feel more energetic.
    • MAIN CHARACTER: "This is exactly what I needed!"
    • CAMERA MOVEMENT: Close-up of their happy expression.
    • SOUND: Energizing music starts playing.
  • MAIN CHARACTER is now full of energy, running to class, participating actively in lessons, and chatting with friends.
    • CAMERA MOVEMENT: A mix of close-ups, medium shots, and wide shots to show different activities.
    • SOUND: Upbeat music with the sounds of school life.
  • The Naked health drink logo appears on the screen.
    • MAIN CHARACTER smiles and gives a thumbs up to the camera.
    • CAMERA MOVEMENT: Fixed shot on the logo.
    • VOICEOVER: "Fuel your school day with Naked—Stay energized!"

Advert 2: "Park Adventure"

  • Park Day
    • A wide shot of a park filled with kids playing and people jogging.
    • CAMERA MOVEMENT: Slow pan to capture the lively environment.
    • SOUND: Laughter, birds chirping, and light breeze.

Scene 2: Introducing the Main Character (Medium Shot)

  • I will sit on a park bench, wiping sweat from their forehead.
    • MAIN CHARACTER: "I’m so tired after all that fun."
    • CAMERA MOVEMENT: Handheld, medium shot to give a relaxed feel.

Scene 3: Product Introduction (Close-Up)

  • I will open my backpack and takes out a bottle of Naked health drink.
    • CAMERA MOVEMENT: Close-up zoom on the drink.
    • SOUND: The satisfying pop of the bottle cap opening.
    • VOICEOVER: "Meet Naked—your perfect adventure fuel!"

Scene 4: Consuming the Drink (Close-Up)

  • i will drinks the health drink and immediately feels refreshed, smiling.
    • MAIN CHARACTER: "Wow, just what I needed!"
    • CAMERA MOVEMENT: Close-up on the smile.
    • SOUND: Happy music begins to play.

Scene 5: Action Montage (Multiple Shots)

  • Me and friends are running, playing football, and laughing.
    • CAMERA MOVEMENT: Fast-paced cuts between close-ups, wide shots, and medium shots.
    • SOUND: Energetic, upbeat music with laughter in the background.

Scene 6: Closing Shot (Logo and Slogan)

  • MAIN CHARACTER holds up the bottle with a thumbs-up.
    • CAMERA MOVEMENT: Fixed shot on the logo.
    • VOICEOVER: "Fuel your adventure with Naked—Stay energized!"

      2)

      SceneShot TypeDescriptionCamera MovementNotes
      Scene 1Wide ShotBusy school hallwayPanOpening shot
      Scene 2Medium ShotCharacter sitting tired on benchHandheldDialogue scene
      Scene 3Close-UpCharacter pulling drink from bagZoom-inProduct shot
      Scene 4Close-UpCharacter drinking and smilingHandheldEmphasize energy boost
      Scene 5Medium & Wide ShotsCharacter participating in different activitiesMix of camera typesQuick cuts
      Scene 6




      3) Mise-en-scène

      • Costume: School uniform or casual school-appropriate clothing to reflect a regular student.
      • Lighting / Time of Day: Bright natural daylight for positive energy.
      • Actors: Main character and extras as students.
      • Makeup and Hair: Natural look, as it’s set in school.
      • Props: Backpack, books, health drink bottle.
      • Setting: School hallway, benches, classrooms.
      		Close-UpDrink logo and character thumbs upFixed shotClosing scene

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