Pre-Production planning
1)
Advert 1: "School Adventure"
- school hallway
- A busy school hallway. Students are walking, chatting, and rushing to their classes.
- CAMERA MOVEMENT: Wide shot with a slow pan to capture the environment.
- SOUND: noise of footsteps, lockers slamming, and quiet talking.
- I (looking tired) sits down on a bench, resting their head on their hand.
- MAIN CHARACTER: "I can’t keep up today. I need a boost."
- CAMERA MOVEMENT: Handheld, medium shot to create a casual feel of the environment.
- I will reaches into their backpack and pulls out a health drink.
- CAMERA MOVEMENT: Close-up, zoom in on the health drink as it’s taken out of the bag.
- SOUND: The crisp sound of the bottle opening.
- VOICEOVER: “Meet Naked—your perfect school day companion!”
- MAIN CHARACTER drinks the health drink, smiling instantly as they feel more energetic.
- MAIN CHARACTER: "This is exactly what I needed!"
- CAMERA MOVEMENT: Close-up of their happy expression.
- SOUND: Energizing music starts playing.
- MAIN CHARACTER is now full of energy, running to class, participating actively in lessons, and chatting with friends.
- CAMERA MOVEMENT: A mix of close-ups, medium shots, and wide shots to show different activities.
- SOUND: Upbeat music with the sounds of school life.
- The Naked health drink logo appears on the screen.
- MAIN CHARACTER smiles and gives a thumbs up to the camera.
- CAMERA MOVEMENT: Fixed shot on the logo.
- VOICEOVER: "Fuel your school day with Naked—Stay energized!"
Advert 2: "Park Adventure"
- Park Day
- A wide shot of a park filled with kids playing and people jogging.
- CAMERA MOVEMENT: Slow pan to capture the lively environment.
- SOUND: Laughter, birds chirping, and light breeze.
Scene 2: Introducing the Main Character (Medium Shot)
- I will sit on a park bench, wiping sweat from their forehead.
- MAIN CHARACTER: "I’m so tired after all that fun."
- CAMERA MOVEMENT: Handheld, medium shot to give a relaxed feel.
Scene 3: Product Introduction (Close-Up)
- I will open my backpack and takes out a bottle of Naked health drink.
- CAMERA MOVEMENT: Close-up zoom on the drink.
- SOUND: The satisfying pop of the bottle cap opening.
- VOICEOVER: "Meet Naked—your perfect adventure fuel!"
Scene 4: Consuming the Drink (Close-Up)
- i will drinks the health drink and immediately feels refreshed, smiling.
- MAIN CHARACTER: "Wow, just what I needed!"
- CAMERA MOVEMENT: Close-up on the smile.
- SOUND: Happy music begins to play.
Scene 5: Action Montage (Multiple Shots)
- Me and friends are running, playing football, and laughing.
- CAMERA MOVEMENT: Fast-paced cuts between close-ups, wide shots, and medium shots.
- SOUND: Energetic, upbeat music with laughter in the background.
Scene 6: Closing Shot (Logo and Slogan)
- MAIN CHARACTER holds up the bottle with a thumbs-up.
- CAMERA MOVEMENT: Fixed shot on the logo.
- VOICEOVER: "Fuel your adventure with Naked—Stay energized!"
2)Scene Shot Type Description Camera Movement Notes Scene 1 Wide Shot Busy school hallway Pan Opening shot Scene 2 Medium Shot Character sitting tired on bench Handheld Dialogue scene Scene 3 Close-Up Character pulling drink from bag Zoom-in Product shot Scene 4 Close-Up Character drinking and smiling Handheld Emphasize energy boost Scene 5 Medium & Wide Shots Character participating in different activities Mix of camera types Quick cuts Scene 6 3) Mise-en-scène
- Costume: School uniform or casual school-appropriate clothing to reflect a regular student.
- Lighting / Time of Day: Bright natural daylight for positive energy.
- Actors: Main character and extras as students.
- Makeup and Hair: Natural look, as it’s set in school.
- Props: Backpack, books, health drink bottle.
- Setting: School hallway, benches, classrooms.
Close-Up Drink logo and character thumbs up Fixed shot Closing scene
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