Summer Project: coursework planning

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Innocent

1) What is the unique selling point of the product? 

The unique selling point is where it comes from and how healthy it is compared to other drinks

2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why.

I think it is aimed at young adults to old adults to try change their diet and make it better,

3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert conventions such as voiceover for example.

 The technical convention of the advert that i have noticed is the mise-en-scene like the costumes it is very normal and simple.

4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.

One representation could be the brand and how natural it shows to be in the adverts and where the ingredients are directly from which shows the branding and the actual product.

Lucozade

1) What is the unique selling point of the product? 

The unique selling point is giving people energy and helping them feel more energized and less tired while being known as a good energy drink.

2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why.

I personally think that Lucozade is aimed at Teenagers with their vibrant colours. This is shown by their advert of teenagers filled with energy doing hula hoops while walking around and playing sports. The demographic would be middle class, teenagers both male and female and all ethnicities. Their psychographics could be aimed at people that play sports.

3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert conventions such as voiceover for example. 

The technical construction of the advert that i have noticed is the mise-en-scene. The costume in their adverts show a sports costume which shows that their drink helps you feel energized and makes you feel the best in sports. They also have props like a basketball and an hula hoop to show how energized and refreshed they are,

4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.

The representation that I can find is that their brand is a more of an sporty brand with sporty imagery.
Their basketball advert also was very fast paced to make the audience intrigued.

O'cean one8 Active Water

1) What is the unique selling point of the product? 

Their unique selling point is that it is a flavoured product with added vitamins which everyone could have and it is good for you.

2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why.

I think this advert if for young adults or older (18 over). This is because the advert shows people who are financially stable like Virat Kohli (Cricketer) who could also use the water. The psychographics could be like workaholics who like work a lot but still have time to drink the water.

3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert conventions such as voiceover for example. 

The technical construction that i have noticed from the advert is that the music adds a bit of energy to the audience and the editing making the face blurred make the audience intrigues to know who they are so it sees the advert to the end and considers buying it from celebrity fame.

4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.

The people in London were represented as this advert took place in London and shows that London and the brand have something in common which means that's you could buy the drink from there.

 TV advert planning 

1) What brand of health drink are you going to use? You can use an existing drink.



2) New slogan for the health drink (MUST be original - cannot be existing slogan): 

3) Main character(s) that will appear in your adverts: 

4) Narrative: What will happen in your first advert? 

5) Narrative: What will happen in your second advert? 

6) Where will you film your adverts? You need a different location for each advert.

7) Who will be in your adverts? 

8) What music will you use for your adverts? What voiceover will you use and who will you use to record the voiceover? Note: for music you can use existing music tracks.

9) How will your adverts appeal to your 15-30 year old target audience? 

10) What TV channel and programme would your advert appear during and why? Remember the brief states a mainstream TV channel or streaming service. 








Since the advert can take place anywhere in the school, here’s an updated concept that fits a school environment:

Concept Outline:

  • Scene 1 (Establishing Shot – School Hallway): Open with a wide shot of a busy school hallway between classes. Students are walking, talking, and some are rushing to their next class. The main character (student) looks tired and sluggish, carrying books.

  • Scene 2 (Close-up – Fatigue): Zoom in on the main character’s face, showing exhaustion and lack of energy. They look at the clock with dread, realizing they still have the whole day ahead.

  • Scene 3 (Match-on-Action – Grabbing the Drink): The character opens their backpack and pulls out the health drink. Use a match-on-action shot here: a close-up of the hand unzipping the bag and grabbing the drink, then cut to the bottle being pulled out.

  • Scene 4 (Medium Shot – Drinking): The character drinks the health drink, with a medium shot showing the relief as they feel re-energized.

  • Scene 5 (Transformation – Energized and Focused): Show the character suddenly more alert and energized. They are confidently walking down the hallway, smiling, and high-fiving friends. Quick cuts to show them acing a test, participating actively in class, or sprinting across the track at PE.

  • Scene 6 (Pack Shot & Slogan): End with a hero shot of the drink in the school cafeteria, with students chatting in the background. The logo and slogan appear: "Fuel Your Day. Stay Sharp. [Drink Name]."

Camera Shots:

  1. Wide Establishing Shot (school hallway)
  2. Close-up (main character’s tired face)
  3. Medium Shot (main character drinking the health drink)
  4. Over-the-shoulder or POV (focused, confident character)
  5. Close-up (health drink in cafeteria)

Camera Movements:

  • Pan in the hallway to capture the busy school setting.
  • Tracking to follow the main character walking confidently after drinking the product.

Sound:

  • Diegetic sound: School background noise (students chatting, footsteps, lockers slamming).
  • Non-diegetic sound: Energetic, upbeat music when the character is revitalized.
  • Voiceover: “Tired of dragging through your school day? Refresh your mind and body with [Drink Name]. Fuel your day, stay sharp.”

This setup allows you to use various locations in school (hallways, classrooms, cafeteria) while highlighting how the drink boosts energy and focus.

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