Introduction - Heat Media pack
Introduction - Heat Media pack
1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.
They offer their customers Fashion, Beauty and Life Hacks.
2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?
They offer their readers good conversation starters about gossip.
3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?
They offer readers Life Hacks and Fashion to provide tips with hair and beauty.
4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here.
FEMALE/MALE: 90% / 10%
1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.
They offer their customers Fashion, Beauty and Life Hacks.
2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?
They offer their readers good conversation starters about gossip.
3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?
They offer readers Life Hacks and Fashion to provide tips with hair and beauty.
4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here.
FEMALE/MALE: 90% / 10%
AVG AGE: 37
AGE PROFILE: 52% AGED 15/34
(14% 15-24, 37% 25-34)
SEGMENT:
MARITAL STATUS: 57% MARRIED
or living with partner / 43% single
Media language
1) How are the cover lines written to make the audience want to buy the magazine?
They are shocking and have a lot of drama/gossip behind them to intrigue the readers.
2) What are the connotations of the Heat colour scheme on this particular front cover?
Pink connotes femininity, romance and fashion and beauty.
3) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.)
They show the celebrities without makeup and not a posed picture to show people they are normal people.
4) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences.
Media Representations
1) What type of celebrities appear on the front cover of Heat? List them here.
Celebrities who were popular in the 1990s and the royal family are typically showed on the cover.
2) How are celebrities represented in Heat? (Positively? Negatively? Reinforcing or challenging stereotypes?)
I think celebrity's are represented negatively because they are typically talking about negative stuff about the celebrity's.
3) How are women represented on the cover of Heat? Think about both images and cover lines here.
Women are represented negatively as they are getting took random pictures of them unposed.
I think celebrity's are represented negatively because they are typically talking about negative stuff about the celebrity's.
3) How are women represented on the cover of Heat? Think about both images and cover lines here.
Women are represented negatively as they are getting took random pictures of them unposed.
4) How do Heat and Tatler represent social class? What different social classes can you find in the features and celebrities on the cover? (E.g. middle/upper class / working class)
Heat has a working/middle class audience so they try to fit in with the audience using slang words whilst Tatler has an upper class audience and releases every month so they use formal words for their audience.
Heat has a working/middle class audience so they try to fit in with the audience using slang words whilst Tatler has an upper class audience and releases every month so they use formal words for their audience.
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