Represent NHS Blood & Transplant campaign: blog tasks

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 1) What does BAME stand for?

A) BAME stands for Black, Asian and Minority Ethnic.

2) Why is there a need for blood in the BAME community? 

A) Only 3% of the Black and Asian community donate blood so they are trying to raise awareness.

3) What does this advert want people to do once they've seen it (the 'call to action')?

A) They want Black/Asian communities to donate blood.

4) Why is the advert called 'Represent'?

A) To represent the different ethnic minority.


5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

A)To inspire people from that community
      Muslim Model Mariah Idrissy
      Olympic boxer Nicola Adams -



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