Advertising: Key conventions

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1) The Skittles logo features a playful rainbow with the brand name in a friendly font. Rainbows are associated with a lot of colours and joy. 2) The Unique Selling Point (USP) of Skittles lies in its slogan, "Taste the Rainbow." This slogan shows the variety of flavours offered by Skittles candies. The USP suggests that consumers can experience a diverse and colourful range of tastes in a single pack of Skittle.

It uses vibrant and diverse colours to attract attention.

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