Reception Theory
1) What is the preferred reading of a media text?
How the producer wants you to view their product/service.
)2) What is the oppositional reading of a media text?
How the producer doesn't want you to view their product/service .
3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?
Teenagers are affiliated with gangs and violence so Harry Brown is focusing on a type of audience teenagers to watch the film.
4) Why might young people reject this reading and construct an oppositional reading of the trailer?
Some teenagers might not be affiliated with gangs and be regular good kids and they wont like the film.
5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.
McDonalds Preferred reading could include that how the burger looks and tastes could encourage them to go get McDonalds and everything positive about the burgers on how it looks and how its tastes is preferred. Negotiated readings are that they could partially agree with some and not and McDonalds would want you to be how the producer prefers. Oppositional readings are how the producer doesnt want you to view mcdonadls like it for example it could be overrated and the picture doesnt look the same.
McDonalds Preferred reading could include that how the burger looks and tastes could encourage them to go get McDonalds and everything positive about the burgers on how it looks and how its tastes is preferred. Negotiated readings are that they could partially agree with some and not and McDonalds would want you to be how the producer prefers. Oppositional readings are how the producer doesnt want you to view mcdonadls like it for example it could be overrated and the picture doesnt look the same.
Comments
Post a Comment