I, Daniel Blake: blog tasks
1) What is independent cinema and how is it different to Hollywood blockbusters?
The style of ‘indie’ films is very different to Hollywood blockbusters, as the directors and producers have more creative input.2) What is I, Daniel Blake about?
I, Daniel Blake is an award-winning independent British Drama film. The main character, Daniel Blake, 59, who has worked as a joiner most of his life in the North East of England needs help from the State for the first time ever following an illness.
10) Finally, considering everything you have learned about I, Daniel Blake, do you think the film was a success? Explain your answer in a well developed paragraph.
I think the film is a success because even though it is not a well known film it has grabbed some attention off the public. Ken Loach wanted to make his money back which was £2 million but it ended up making £15.8 million instead.
3) Who directed I, Daniel Blake and why is this important?
Ken Loach has been a director for over 50 years and had directed I, Daniel Blake. He’s never had Hollywood success, mainly because he’s never wanted it. Loach’s style is social realism – telling stories that represent the lives of ordinary working-class people and the social issues they face, for example unemployment, poverty and addiction.
4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.
Organise free (or ‘pay what you can’) screenings and talks in community centres across the UK to build local enthusiasm for the film’s message.
Film was premiered not in London, but Newcastle (where the film is set) to gain local support.
Labour Leader Jeremy Corbyn attended the London premiere and people that had been denied benefit payments were asked to placard the event.
5) What unusual or creative marketing methods were used to get audiences talking about the film?
He used guerrilla Marketing which is an advertising strategy that uses unconventional tactics to delight and attract customers.
The budget was around £2 million and it got a revenue of £15.8 million.
4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.
Organise free (or ‘pay what you can’) screenings and talks in community centres across the UK to build local enthusiasm for the film’s message.
Film was premiered not in London, but Newcastle (where the film is set) to gain local support.
Labour Leader Jeremy Corbyn attended the London premiere and people that had been denied benefit payments were asked to placard the event.
5) What unusual or creative marketing methods were used to get audiences talking about the film?
He used guerrilla Marketing which is an advertising strategy that uses unconventional tactics to delight and attract customers.
6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?
The budget was around £2 million and it got a revenue of £15.8 million.
7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Black Widow?
Ken Loach does not want to compete with Marvel he is aware of what he is making is not going to pass it. He does not do it for money, Rather he does it to show society.
8) What is the name of the film regulator in the UK and what was the age rating for I, Daniel Blake?
British Board of Film Classifications(15)
British Board of Film Classifications(15)
9) What aspects of the film contributed to the film's age rating?
- Bad language (uttered by the main characters out of anger and frustration or for emphasis. Was justified by context and not impactful.)
- Frightening and Intense scenes (There are two notable scenes of emotional intensity. They include 'the food bank' scene and the ending 'funeral' scene.)
10) Finally, considering everything you have learned about I, Daniel Blake, do you think the film was a success? Explain your answer in a well developed paragraph.
I think the film is a success because even though it is not a well known film it has grabbed some attention off the public. Ken Loach wanted to make his money back which was £2 million but it ended up making £15.8 million instead.
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