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Showing posts from December, 2024

OSP: Audience and Industries blog tasks

  OSP: Audience and Industries blog tasks Work through the following tasks to complete our OSP work: Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . Marcus Rashford : Ages 8–40. Demographics : Football fans, families, young children, adults, people interested in charity. Psychographics : Supporters of equality, sports enthusiasts. Kim Kardashian : Ages 16–35. Demographics : Young adults, beauty and fashion lovers, women. Psychographics : People focused on beauty, glamour, luxury, and success. 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? He interacts with fans through posts, replies, and stories. 3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have?  Engagement rate = (Like...

OSP: Language and Representation blog tasks

OSP: Language and Representation blog tasks Work through the following tasks to cover the Language and Representation key concepts for our OSP CSPs: Language 1) Make two lists - one of website  conventions  used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  Marcus Rashford's Instagram : Photos of games, charity work, family moments. Kim Kardashian's website : Photos, beauty products, SKIMS links, blogs, videos. 2) How does Marcus Rashford's website and social media promote his brand? Give at least  three  examples of different pages / posts / images from his website or social media.  Football posts highlighting his success and hard work. 3) How does Kim Kardashian's website and social media promote her brand? Give at least  three  examples of different pages / posts / images from her brand websites or social media.   SKIMS product photos promote her clothing line....