OSP: Audience and Industries blog tasks
OSP: Audience and Industries blog tasks Work through the following tasks to complete our OSP work: Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both demographics and psychographics . Marcus Rashford : Ages 8–40. Demographics : Football fans, families, young children, adults, people interested in charity. Psychographics : Supporters of equality, sports enthusiasts. Kim Kardashian : Ages 16–35. Demographics : Young adults, beauty and fashion lovers, women. Psychographics : People focused on beauty, glamour, luxury, and success. 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? He interacts with fans through posts, replies, and stories. 3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have? Engagement rate = (Like...