KISS FM Breakfast show CSP: blog tasks
KISS FM Breakfast show CSP: blog tasks Work through the following questions to complete your final Radio case study on the KISS FM Breakfast show CSP: Audience Look at the KISS media pack carefully . This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team). Answer the following questions: 1) Read page 2. What is KISS FM's mission? KISS FM's mission is to entertain more 15-34yr olds than any other Bauer Media brand and is extremely influential amongst this hard-to-reach demographic. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too. The target audience for KISS FM would be 'The Listener', Their audience age groups are between 15-34 nad have a 60/40 female to male split. The psychographic groups which would fit the K...