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Showing posts from June, 2024

KISS FM Breakfast show CSP: blog tasks

  KISS FM Breakfast show CSP: blog tasks Work through the following questions to complete your final Radio case study on the KISS FM Breakfast show CSP: Audience Look at  the KISS media pack carefully . This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team).  Answer the following questions: 1) Read page 2. What is KISS FM's mission? KISS FM's mission is to  entertain more 15-34yr olds than any other Bauer Media brand and is extremely influential amongst this hard-to-reach demographic. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what  psychographic groups  would fit the KISS audience too. The target audience for KISS FM would be 'The Listener', Their audience age groups are between 15-34 nad have a 60/40 female to male split. The psychographic groups which would fit the K...

His Dark Materials: Audience and Industries blog tasks

  His Dark Materials: Audience and Industries blog tasks Create a new blogpost called 'His Dark Materials: Audience and Industries blog tasks' and answer the following questions: Audience 1) Read this  audience rating guide for His Dark Materials . Based on the screening and this article, who do you think the target audience is for His Dark Materials and why? What about psychographic groups?  You can  revise Pyschographics here . . The target audience for his dark materials would be 14 and over because of violence. 2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity: Relatable stuff like family and adventures. Personal Relationships:  Diversion (Escapism):  People who are into fantasy will like the general concept of witches and sceptres. 3) Thinking of...