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OSP: Audience and Industries blog tasks

  OSP: Audience and Industries blog tasks Work through the following tasks to complete our OSP work: Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . Marcus Rashford : Ages 8–40. Demographics : Football fans, families, young children, adults, people interested in charity. Psychographics : Supporters of equality, sports enthusiasts. Kim Kardashian : Ages 16–35. Demographics : Young adults, beauty and fashion lovers, women. Psychographics : People focused on beauty, glamour, luxury, and success. 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? He interacts with fans through posts, replies, and stories. 3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have?  Engagement rate = (Like...

OSP: Language and Representation blog tasks

OSP: Language and Representation blog tasks Work through the following tasks to cover the Language and Representation key concepts for our OSP CSPs: Language 1) Make two lists - one of website  conventions  used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  Marcus Rashford's Instagram : Photos of games, charity work, family moments. Kim Kardashian's website : Photos, beauty products, SKIMS links, blogs, videos. 2) How does Marcus Rashford's website and social media promote his brand? Give at least  three  examples of different pages / posts / images from his website or social media.  Football posts highlighting his success and hard work. 3) How does Kim Kardashian's website and social media promote her brand? Give at least  three  examples of different pages / posts / images from her brand websites or social media.   SKIMS product photos promote her clothing line....

Introduction to OSP: Influencers blog tasks

  Introduction to OSP: Influencers blog tasks Read  this article in The Week magazine on the rise of social media influencers  and answer the following questions:   1) What years did YouTube, Twitter and Instagram launch? YouTube: 2005 Twitter: 2006 Instagram: 2010 2) What is the definition of an influencer? An influencer is someone who has a large following on social media and can affect people’s opinions or buying decisions. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Kim Kardashian with hundreds of millions of followers. 4) How big is the influencer industry according to the article? The influencer industry is worth billions of dollars and keeps growing. 5) What are the problems associated with being an influencer? Influencers often face stress, hate comments, privacy issues, and pressure to stay popular. 6) Why is it suggested that audiences ...

my story

  Scene Breakdown 1. Opening Shot  - 5 seconds Description: A wide shot of a sunny park with kids playing and people jogging. Camera Movement: Slow pan to capture the lively environment. Sound: Ambient sounds of laughter and birds chirping. 2. Introduce Main Character (Medium Shot) - 5 seconds Description: A student is sitting on a bench, looking a bit tired after playing. Camera Movement: Handheld Sound "I need a boost to keep going!" 3. Product Introduction (Close-Up) - 5 seconds Description: The student pulls out the health drink from their backpack. Camera Movement: Zoom in on the drink. Sound: Sound of the bottle opening. Voiceover: "Meet Naked —your perfect adventure fuel!" 4. Consuming the Drink (Close-Up) - 5 seconds Description: The character takes a big sip and instantly smiles. Camera Movement: Close-up on their happy expression. Sound:  "Wow, this is just what I needed!" 5. Action Montage (Multiple Shots) - 10 seconds Description: Q...

new statement

For my media coursework, I am creating two 40-60 second advertisements for the health drink Naked. The target audience is young, active people who engage in outdoor activities and sports. I chose Naked because it’s known for its natural ingredients and refreshing flavours, which could also work with health-conscious people who seek both physical and mental energy boosts. In the first advert, I will represent a relatable, middle-class teenager, aged 14-18, to appeal to the young/youth demographic. The character is shown in a park setting, feeling exhausted after physical activity. The setting includes diegetic sounds of a lively park, which shows the active environment. A handheld medium shot will emphasize the casual feel, showing the teenager pulling out a Naked drink for an instant energy boost. To engage the target audience, I’ll use non-diegetic background music to keep energy levels high, combined with a voiceover that reinforces the drink’s benefit, "Fuel your adventure with...

Paper 1 assessment: Learner response

Create a blogpost called ' Paper 1 assessment learner response '. 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). WWW : Ali, some ability to recall advertising convention. Some knowledge of how Black Widow film was marketed + promoted. EBI |Revise :  -Galaxy CSP / Narrative features - Tatler / Magazine conventions reflect contexts. - you are not fully answering/ responding to the questions. 2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify  three  points that you could have referred to in your answer. I could have used non-verbal and verbal codes, I could have also tried to do use of language plus i could have added something about the colour palette and how light/dark the colours are and how nit matches the scenes and the effects of it. I could have also added some photography key words which could identify the camera shot. 3) For Q...

Pre-Production planning

1) Advert 1: "School Adventure" school hallway A busy school hallway. Students are walking, chatting, and rushing to their classes . CAMERA MOVEMENT: Wide shot with a slow pan to capture the environment. SOUND: noise of footsteps, lockers slamming, and quiet talking. I  (looking tired) sits down on a bench, resting their head on their hand. MAIN CHARACTER: "I can’t keep up today. I need a boost." CAMERA MOVEMENT: Handheld, medium shot to create a casual feel of the environment. I will reaches into their backpack and pulls out a health drink. CAMERA MOVEMENT: Close-up, zoom in on the health drink as it’s taken out of the bag. SOUND: The crisp sound of the bottle opening. VOICEOVER: “Meet Naked—your perfect school day companion!” MAIN CHARACTER drinks the health drink, smiling instantly as they feel more energetic. MAIN CHARACTER: "This is exactly what I needed!" CAMERA MOVEMENT: Close-up of their happy expression. SOUND: Energizing music starts playing. MAI...