new statement
For my media coursework, I am creating two 40-60 second advertisements for the health drink Naked. The target audience is young, active people who engage in outdoor activities and sports. I chose Naked because it’s known for its natural ingredients and refreshing flavours, which could also work with health-conscious people who seek both physical and mental energy boosts. In the first advert, I will represent a relatable, middle-class teenager, aged 14-18, to appeal to the young/youth demographic. The character is shown in a park setting, feeling exhausted after physical activity. The setting includes diegetic sounds of a lively park, which shows the active environment. A handheld medium shot will emphasize the casual feel, showing the teenager pulling out a Naked drink for an instant energy boost. To engage the target audience, I’ll use non-diegetic background music to keep energy levels high, combined with a voiceover that reinforces the drink’s benefit, "Fuel your adventure with