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new statement

For my media coursework, I am creating two 40-60 second advertisements for the health drink Naked. The target audience is young, active people who engage in outdoor activities and sports. I chose Naked because it’s known for its natural ingredients and refreshing flavours, which could also work with health-conscious people who seek both physical and mental energy boosts. In the first advert, I will represent a relatable, middle-class teenager, aged 14-18, to appeal to the young/youth demographic. The character is shown in a park setting, feeling exhausted after physical activity. The setting includes diegetic sounds of a lively park, which shows the active environment. A handheld medium shot will emphasize the casual feel, showing the teenager pulling out a Naked drink for an instant energy boost. To engage the target audience, I’ll use non-diegetic background music to keep energy levels high, combined with a voiceover that reinforces the drink’s benefit, "Fuel your adventure with

Paper 1 assessment: Learner response

Create a blogpost called ' Paper 1 assessment learner response '. 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). WWW : Ali, some ability to recall advertising convention. Some knowledge of how Black Widow film was marketed + promoted. EBI |Revise :  -Galaxy CSP / Narrative features - Tatler / Magazine conventions reflect contexts. - you are not fully answering/ responding to the questions. 2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify  three  points that you could have referred to in your answer. I could have used non-verbal and verbal codes, I could have also tried to do use of language plus i could have added something about the colour palette and how light/dark the colours are and how nit matches the scenes and the effects of it. I could have also added some photography key words which could identify the camera shot. 3) For Question 3 (

Pre-Production planning

1) Advert 1: "School Adventure" school hallway A busy school hallway. Students are walking, chatting, and rushing to their classes . CAMERA MOVEMENT: Wide shot with a slow pan to capture the environment. SOUND: noise of footsteps, lockers slamming, and quiet talking. I  (looking tired) sits down on a bench, resting their head on their hand. MAIN CHARACTER: "I can’t keep up today. I need a boost." CAMERA MOVEMENT: Handheld, medium shot to create a casual feel of the environment. I will reaches into their backpack and pulls out a health drink. CAMERA MOVEMENT: Close-up, zoom in on the health drink as it’s taken out of the bag. SOUND: The crisp sound of the bottle opening. VOICEOVER: “Meet Naked—your perfect school day companion!” MAIN CHARACTER drinks the health drink, smiling instantly as they feel more energetic. MAIN CHARACTER: "This is exactly what I needed!" CAMERA MOVEMENT: Close-up of their happy expression. SOUND: Energizing music starts playing. MAI

Preliminary exercise feedback and LR

Create a new blogpost called ‘Preliminary exercise feedback and learner response’ and then copy in the feedback below. Complete the learner response task below the feedback. WWW: You did attempt to complete some filming, and you helped with acting for others in the class. You are clearly very technical and knowledgeable about the software however your poor organisation and focus is what is letting you down. EBI: You need to meet deadlines when it comes to Media coursework. Post your completed preliminary exercise to your blog for feedback. LR: Complete the missing work as outlined above. Then, write what you are planning to make for your real coursework next. Will you choose to make the 2 video adverts or 3 print adverts? This is a very important decision so explain the reason for what you have chosen. 1) Type up your teacher's feedback  in full . If you've received your feedback via email, you can simply cut and paste it from the email into your blog. WWW: You did attempt to c

Statement Of Intent

For my media coursework, I am creating two 40-60 second advertisements for a health drink which is targeted at young, active people. The purpose of these is to show how drinks can provide a quick boost of energy which helps people stay refreshed and physically and mentally energised throughout the day. I want to show that Naked drinks are perfect for those who enjoy physically active sports and outdoor activities. The establishing shot of advert one will begin with a shot of a sunny park which is filled with lively sounds of children (diegetic sound) playing in the park and people jogging around. The main character, a middle class teenager, will be shown sitting on a bench looking tired after playing, then a handheld medium shot will show the casual nature of the scene. The teenagers will then feel the need for more energy before introducing the product Naked. Naked will be shown in a close-up (packed shot), with the character pulling it out of their bag and taking a big sip. The s

Summer Project: coursework planning

Innocent 1) What is the unique selling point of the product?  The unique selling point is where it comes from and how healthy it is compared to other drinks 2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why. I think it is aimed at young adults to old adults to try change their diet and make it better, 3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert conventions such as voiceover for example.  The technical convention of the advert that i have noticed is the mise-en-scene like the costumes it is very normal and simple. 4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself. One representation could be the brand and how natural it shows to be in the adverts and where the ingredients are d

KISS FM Breakfast show CSP: blog tasks

  KISS FM Breakfast show CSP: blog tasks Work through the following questions to complete your final Radio case study on the KISS FM Breakfast show CSP: Audience Look at  the KISS media pack carefully . This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team).  Answer the following questions: 1) Read page 2. What is KISS FM's mission? KISS FM's mission is to  entertain more 15-34yr olds than any other Bauer Media brand and is extremely influential amongst this hard-to-reach demographic. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what  psychographic groups  would fit the KISS audience too. The target audience for KISS FM would be 'The Listener', Their audience age groups are between 15-34 nad have a 60/40 female to male split. The psychographic groups which would fit the KISS audience