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Statement Of Intent

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  Statement of Intent - Year 11 Media GCSE For my media coursework, I am creating two 40-60 second advertisements for a health drink which is targeted at young, active people. The purpose of these is to show how drinks can provide a quick boost of energy which helps people stay refreshed and physically and mentally energised throughout the day. I want to show that Naked drinks are perfect for those who enjoy physically active sports and outdoor activities. The establishing shot of advert one will begin with a shot of a sunny park which is filled with lively sounds of children (diegetic sound) playing in the park and people jogging around. The main character, a middle class teenager, will be shown sitting on a bench looking tired after playing, then a handheld medium shot will show the casual nature of the scene. The teenagers will then feel the need for more energy before introducing the product Naked. Naked will be shown in a close-up (packed shot), with the character pulling it o
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Summer Project: coursework planning

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Innocent 1) What is the unique selling point of the product?  The unique selling point is where it comes from and how healthy it is compared to other drinks 2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why. I think it is aimed at young adults to old adults to try change their diet and make it better, 3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert conventions such as voiceover for example.  The technical convention of the advert that i have noticed is the mise-en-scene like the costumes it is very normal and simple. 4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself. One representation could be the brand and how natural it shows to be in the adverts and where the ingredients are d
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KISS FM Breakfast show CSP: blog tasks

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  KISS FM Breakfast show CSP: blog tasks Work through the following questions to complete your final Radio case study on the KISS FM Breakfast show CSP: Audience Look at  the KISS media pack carefully . This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team).  Answer the following questions: 1) Read page 2. What is KISS FM's mission? KISS FM's mission is to  entertain more 15-34yr olds than any other Bauer Media brand and is extremely influential amongst this hard-to-reach demographic. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what  psychographic groups  would fit the KISS audience too. The target audience for KISS FM would be 'The Listener', Their audience age groups are between 15-34 nad have a 60/40 female to male split. The psychographic groups which would fit the KISS audience
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His Dark Materials: Audience and Industries blog tasks

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  His Dark Materials: Audience and Industries blog tasks Create a new blogpost called 'His Dark Materials: Audience and Industries blog tasks' and answer the following questions: Audience 1) Read this  audience rating guide for His Dark Materials . Based on the screening and this article, who do you think the target audience is for His Dark Materials and why? What about psychographic groups?  You can  revise Pyschographics here . . The target audience for his dark materials would be 14 and over because of violence. 2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity: Relatable stuff like family and adventures. Personal Relationships:  Diversion (Escapism):  People who are into fantasy will like the general concept of witches and sceptres. 3) Thinking of the 3 Vs audience ple
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Television: His Dark Materials - Language and Representation blog tasks

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  His Dark Materials: Language and Representation blog tasks Language and close-textual analysis 1) Write an analysis of the episode - using  your notes from the screening in class .  Make specific, detailed reference to moments in the text using media terminology (e.g. media language - camera shots and movement, editing, diegetic/non-diegetic sound, mise-en-scene etc.) You can currently  watch His Dark Materials on BBC iPlayer here . Camerawork, editing and sound: low angle shot of lyra to show dominance Mise-en-scene: They are wearing baggy clothes meant for adventures. Narrative and genre:  You can  access our notes from the close-textual analysis in a previous class here  - you'll need your Greenford Google login to open this. 2) How does His Dark Materials fit the conventions of the  fantasy TV genre ? Fighting back against evil Magic Witches Alternate Worlds 3)  Applying Propp's character theory, what  character roles  do some of the main characters in His Dark Materials
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Doctor Who: Audience and Industries

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Audience 1) Who is the target audience for Doctor Who? Do you think it has changed since 1963? The target audiences are families and kids above the age of 12. 2) What audience pleasures are offered by Doctor Who - An Unearthly Child? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity : We can relate to Susan as she is a young teenager who goes school. Personal Relationships: We want to make sure the teachers are safe. Diversion (Escapism): We go to different time periods and dimensions. Surveillance (Information / Facts): We learn about space. 3) What additional Uses and Gratifications would this episode provide to a  modern  2020s audience? Personal Relationships : Grandfather and surveillance to show how technology has progressed. 4) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to An Unea
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Television: Introduction to TV drama

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1) How does this  His Dark Materials  trailer meet the conventions of a TV drama series?~ The series 'His Dark Materials' uses cliff hangers at the end of its trailer to intrigue the viewers tune in to discover what happens. 2) What genre (or genres) are suggested by this  His Dark Materials  trailer? The genres shown by 'His Dark Materials' are Fantasy as it is showing magical creatures, supernatural powers and alternate worlds. It also shows Adventure by their quests and journeys roaming around trying to escape the antagonists. 3) What kind of characters and narratives are introduced in this trailer? The characters shown are Protagonists, Antagonists and Side Characters. 4) What settings appear in the trailer? The settings shown in the trailer are magical realms which links with the genre 'Fantasy'. 5) Who do you think the target audience for  His Dark Materials  is? Give reasons for your answer. The target audiences are niche people who like the idea of fanta
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